bobbypin by Jeffrey Fulvimari

OBJECTIVE

Create a new brand with worldwide appeal for girls ages 12 to 18 that would capitalize on the whimsical trend of illustrated girls with big eyes, utilizing the work of fashion illustrator Jeffrey Fulvimari.

STRATEGY

Focus on fashion, including apparel, lingerie, accessories, footwear and cosmetics with seven international agents worldwide, expanding the brand from North America across Europe, the U.K, Russia, Mexico, Israel, Latin America and Australia.

INNOVATIONS

Created further recognition for Jeffrey Fulimvari by negotiating a book illustration deal with Madonna for her first children’s book, The English Roses. Licensed retail store mannequins with painted bobbypin girl faces.