VERA

OBJECTIVE

Expand the artistic works of 1970’s fashion icon and scarf designer, Vera Neumann, into categories of merchandise with a strong appeal to women, ages 18 and up.

STRATEGY

Target specific categories including decorative housewares and accessories such as kitchen textiles, tablecloths and napkins, serving platters, mugs, paperweights, dinnerware and wall art as well as fashion accessories such as scarves, jewelry, bags and wallets.

INNOVATIONS

Managed the development of an exclusive line of handbags, wallets and accessories at Brighton Collectibles, a well-known U.S. specialty market retailer. Negotiated a deal for the use of Vera’s artwork on cosmetics bags to be given to customers as a gift-with-purchase at the beauty counter in major department stores.