THE TELETUBBIES

OBJECTIVE

Bring the Teletubbies characters off the television screen and into the everyday lives of children, 24 hours a day, 7 days a week.

STRATEGY

Reach $1 billion in retail sales in the U.S. by developing and managing the flow of merchandise with a primary target of children ages 2 to 6. Different merchandise was created for every level of distribution and in-store concept shops were established at Macy’s, bloomingdales, FAO Schwarz, Kids R Us, JC Penney and several other retailers.

INNOVATIONS

History making QSR promotions with two competitive industry giants - Burger King and McDonalds - that previously demandedproprietary promotions to drive consumer traffic to their establishment. Created a menu item at Burger King of a food the Teletubbies ate on the television show.